Brand Mascot Brief Checklist: 8 Details for Faster Quoting and Better Prototypes

Why a price question is not enough

The same character can require a very different production approach when size, material, quantity or packaging changes. A concise but complete brief improves advice, quotation accuracy and internal approval.

1. Intended use

State whether the mascot is for check-in gifts, VIPs, retail, desk display or a larger gift set. Use determines size, durability and packaging investment.

2. Character files

Provide vector or high-resolution artwork, ideally with front, back and side views. Add brand guidelines, colour codes, logos and expressions. A sketch plus personality notes can work if final artwork is not ready.

3. Non-negotiable details

Mark features that must not change—eyes, accessories, patterns, proportions or logo position—and identify details that may be simplified for production.

4. Size

Give target height or length and explain how the item will be used. Ask the maker to flag details that will not reproduce clearly at that scale.

5. Quantity

Provide the expected volume and likely breakpoints. Quantity affects material purchasing, production planning, unit cost and lead time.

6. Budget

A per-recipient range helps prioritise size, materials, detail and packaging. If the budget is not fixed, request two clearly scoped options.

7. Packaging

Include bags, boxes, tags, cards, barcodes or assembly with other items. Packaging affects cost, freight volume and the handover experience.

8. Required delivery date

State when goods must arrive—not only the event date—plus destination, split-delivery needs and inspection buffer.

Copy-ready brief

Objective: … | Audience: … | Artwork: … | Essential details: … | Size: … | Quantity: … | Budget: … | Packaging: … | Destination and required date: … | Final approver: …

Frequently asked questions

What is the MOQ?

MOQ depends on product type and customisation; confirm it in KymViet’s current quotation.

How many sample revisions are included?

The scope and number of revision rounds should be stated in the quotation.

Is international shipping available?

Provide destination country, postcode, quantity and documentation requirements for assessment.

Next step

Copy the brief template, complete what you know and send it to KymViet for a scoped quotation.